The Right Call Center for Soft Offer Success
Choosing the call center is one of the most important decisions a marketer makes. Your success depends on choosing a call center that will get the best results for your marketing model.
Soft Offers Are Our Specialty
Allegro Response Teleservices is a boutique call center located in Hermosillo, Sonora, Mexico. We are the only Hispanic call center where every agent is trained to sell soft offer Direct Response programs.
What is a Direct Response Soft Offer?
In Direct Response, the “customer acquisition model” can be extraordinarily successful. It consists of a “soft” offer where no price is given in the infomercial and customers are offered a continuity program with monthly automatic shipments. Nutritional and dietary supplement products do well using this model, as do skin and hair care products. Insurance and financial services have also done well.
The Sales Agent is Crucial
Call centers specializing in soft offers and selling are smaller, boutique operations with an agent pool between 100 and 350 agents. It is no secret that the best sales agents work for these centers.
By contrast, call centers specializing in “hard” offers (where the price is given on the air) have a large number of agents who act only as take orders. While every call center likes to say they can do everything, you should know that it’s virtually impossible to adequately train that many agents to sell well.
An experienced sales agent is an absolute must when handling soft offer calls. Eighty percent of callers responding to a soft offer immediately ask, “How much?” Skilled sales agents are required to shift that caller’s focus from price only to appreciating the product’s benefits. And these skills can’t be scripted.
Every Agent is Trained in Soft Offer Direct Response Sales
At Allegro Response Teleservices, we know our agents make a huge difference in your campaign results. Every Allegro Response Teleservices agent goes through a rigorous training program to learn the consultative selling process unique to our center. Our Quality Assurance team ensures that the agents use these skills with every caller to maximize client results.
Your success depends on choosing the call center that will get you the best results. Allegro Response Teleservices specializes in soft offer sales where every agent is trained and evaluated daily for soft offer success.
You can count on Allegro Response Teleservices to have the very best:
- Direct Response soft offer expertise
- Trained agent pool
- Quality assurance team
Talk to us about your soft offer campaign. We’d love to show you how we can get you great results. Daily improvement is our mantra and we want to show you our capabilities.
For more information, call Greg Sarnow at 800.540.2446 or email at greg@allegroresponse.com.
